• Shterna Ginsberg


Updated: Aug 31, 2021

The 12 Principles (psukim and ma’amarei Chazal) selected by the Lubavitcher Rebbe,

loosely translated & connected to our lives

1) תורה צוה לנו משה מורשה קהילת יעקב

דברים לג:ד

The Torah that Moshe commanded us is the inheritance of every Jewish person.

Connection: Become willing to change your way of thinking to be aligned with the G-d-centered truth.

2) שמע ישראל ה’ אלקנו ה’ אחד

(דברים ו:ד)

Listen, Yisroel. Hashem is our Power, Hashem is One.

Connection: Submit to no power but Hashem.

3) בכל דור ודור חייב אדם לראות את עצמו כאילו הוא יצא ממצרים

(פסחים קטז:)

In every generation, we are obligated to see ourselves as if we ourselves are going out of Mitzrayim.

Connection: Define yourself by your inherent G-dliness. Act on no other self-definitions.

4) כל ישראל יש להם חלק לעולם הבא שנאמר ועמך כלם צדיקים לעולם יירשו ארץ נצר מטעי מעשי ידי להתפאר

(סנהדרין, פ”י, מ”א

Every Yid has a portion in the world to come, as it says ‘And your People are all righteous, forever they will inherit the Land; they are the growth of my planting, the work of my Hand, in which to take pride.

Connection: Respect the value of your life and take complete charge of your choices.

5) כי קרוב אליך הדבר מאד בפיך ובלבבך לעשותו

(דברים ל:יד)

“The matter (of loving and fearing Hashem) is very close to you; in your speech and in your heart to do it.”

Connection: Make your G-dly Self practical by acting on its beliefs and desires.

6) והנה ה’ נצב עליו ומלא כל הארץ כבודו ומביט עליו ובוחן כליות ולב אם עבדו כראוי

(תניא פרק מא)

Behold, Hashem is standing over you! Though His glory fills the entire world, His attention is focused on your inner struggles and feelings; He wants to see that you are serving Him.

Connection: Check in with yourself to make sure that you are choosing to serve Hashem – and not your fears and lies.

7) בראשית ברא אלקים את השמים ואת הארץ

(בראשית א:א)

In the beginning, Hashem created the heavens and the earth

Connection: Demonstrate respect for Hashem’s ownership of the world.

8) ושננתם לבניך ודברת בם בשבתך בבתך ובלכתך בדרך ובשכבך ובקומך

(דברים ו:ז)

And you shall teach your children and speak with them when you sit at home, when you walk on your way, when you lie down (to sleep) and when you wake up.

Connection: Engage your mind in Hashem’s Wisdom always, everywhere.

9) יגעתי ולא מצאתי אל תאמין, לא יגעתי ומצאתי אל תאמין, יגעתי ומצאתי תאמין

(מגילה ו:)

If someone says I tried and didn’t succeed—don’t believe them. If someone says I didn’t try and succeeded—don’t believe them. I tried and I succeeded—believe them.

Connection: Invest time and effort in the work of activating your G-dly Self

10) ואהבת לרעך כמוך, רבי עקיבא אומר זה כלל גדול בתורה

(בראשית רבה כד:ז)

Love your fellow as yourself. Rabbi Akiva says that this is a great principle of the Torah.

Connection: Do acts of goodness and kindness.

11) וזה כל האדם ותכלית בריאתו ובריאת כל העולמות, עליונים ותחתונים להיות דירה זו בתחתונים

(תניא פרק לג)

And this is all of man and the purpose of his creation and the creation of all the worlds, upper and lower: so that there will be a home for Hashem here in this world.

Connection: In everything you do, wherever you are, expose the truth of Hashem’s Power & Hashem’s Presence.

12) ישמח ישראל בעושיו פירוש שכל מי שהוא מזרע ישראל יש לו לשמח בשמחת ה’ אשר שש ושמח בדירתו זו בתחתונים

(תניא פרק לג)

Yisroel, rejoice with your Creator! This means that every Yid has it in him to be happy with Hashem’s Happiness. Hashem is rejoicing and happy in His Home, here in this world.

Connection: Rejoice! Consciously invite joy into your heart.

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